Gucci Spring/Summer 2018 Collection.
Echoes from the Past- Revisiting Glorious Renaissance Era in Present Times Through Gucci and Ignasi Monreal Collaboration
Who can forget French Renaissance? It was the most novel, impactful and remarkable movement that completely transformed or rather reinvented the way art forms were perceived and society functioned. In French language the term Renaissance means rebirth and when the term gets associated with any project, we can expect nothing but innovation and customization. French renaissance was all about reinventing the way arts was experienced and expressed while the era represented change in the perspective of society on the whole. It was the most effective period in the history of mankind that even after 400 years still makes it presence felt.
Hence famous Italian house Gucci collaborated with Spanish artist and digital illustrator Ignasi Monreal to create a unique and inspiring campaign. With cooperation of Alessandro Michele, Gucci’s creative director, Monreal created some of the most stunning clothing collections, public and digital ad campaigns inspired from the iconic artworks of the French Renaissance. The task was to create renaissance-style campaign that features latest runway clothes from the House of Gucci. Both the Italian fashion mogul and Monreal tried to provide consumers a glimpse of the glorious past that transformed the world’s art scene.
The process wasn’t an easy one as Monreal admitted in an interview with Vogue.
“For the spring/summer 2018 images, I worked for several months straight, 14 hours a day with no free weekends.”
The result of this sheer hard work is a series of limited edition Tees and sweatshirts. In total, Monreal provided artworks for 200 Tees and 100 sweatshirts. All the creations contain renaissance inspired artwork and the same images have been used for equally surreal ad campaigns.
At Gucci’s Spring Summer 2018 Gucci Hallucination video, the artist featuring behind the campaign is Ignasi Monreal. He plays the curator of the Gucci Gallery showing the classic art colors in his works. He steps inside the painting inspired by ‘Ophelia’ (1852) by John Everett Millais, to reveal the details of a gold sequin dress.
Check out some of the exciting designs created by the exceptionally talented Monreal for Gucci.