“Papà”. Wind’s new ad campaign will bring family closer!
Wind Mobile Italy
Wind’s new ad campaign moved a little bit further. For once, the message was not to focus on the benefits of technology, but exactly the opposite : Wind Mobile Italy reminds us how crucial is to communicate with each other , to feel close to somebody. The four-minute spot, by the advertising agency Ogilvy & Mather Italy and directed by Giuseppe Capotondi shows a son, based in London who wants to communicate with his father. During the film, the main character has tried many times to text, call and sent emai to his father. Instead, he decided to pay him a visit in Italy and during the film we see most of his chldhood memories, coming to life. It’s only at the end of the ad, when he finds his father, that they actually communicate as the endline tells us “technology isn’t everything.”
Music credits : “To build a home” by Cinematic Orchestra
True and Touching.