Zeus + Dione. Spring/ Summer 2013 Collection. A Tribute to Greece!
The brand name itself travels us to Greek mythology, the parents of Aphrodite, the Greek goddess of love and beauty : Zeus and Dione . Mimika Kolotoura and Mareva Grabowski, two friends gathered their ideas, inspirations and joined forces to revive the Greek heritage and craftsmanship in a contemporary way.I would call them dreamers because they teamed together to build a label using only Greek materials. Handcrafted leather sandals, embroidered shirts, light kaftans and limited edition handbags all inspired by traditional patterns. Timeless simplicity is the core of the brand using clean lines and minimal designs. As far as the colour palette is concerned beige and white dominate with few dark pieces. In addition the brand boasts about its pleated trousers, crochet shawls and scarfs and the Minoan inspired jewellery all made with materials and techniques used by Greek makers and local workshops. The designer of the label is the young and Greek, Lydia Vousvouni and for the jewellery the team collaborated with other famous designers like Ileana Makri, Dolly Voucoyannis and Yannis Sergakis. To Mimika and Mareva it is crucial that Greece needs to stands out to the fashion world. With their unique designs, handmade items, and inspired by the country of sea and sun , Zeus + Dione promise us a great fashion future.