Total Cashmere by Brunello Cucinelli. In the medieval village of Solomeo.
There is nothing better than total cashmere. Beautifully designed clothing, fine in texture, but also strong, light, and soft.
In the medieval village of Solomeo, Brunello Cucinelli launched a new entrepreneurial dimension in 1985. “ To make work more humane and to put humans at its center”.
Cucinelli lives in a hilltop village called Solomeo that dates to the twelfth century and has a population of fewer than five hundred.Cucinelli got his start, in the eighties, by making cashmere sweaters in bright colors.
Over the past thirty years, his company has grown from a one-man operation to a business employing five hundred people. When you get to the Brunello Cucinelli website skip right by the intro and go straight to the section called Solomeo. The images and story of how Mr. Cucinelli bought and restored an old villa in Umbria for cashmere production are absolutely beautiful and inspiring. The project for the restoration and functional recovery of Solomeo was similar to the awakening of “sleeping beauty”!
Cucinelli pays his employees a higher wage than the market rate, and he attempts to infuse pleasure into the process of making clothes. He also looks to do good for people not on his payroll, earmarking twenty per cent of the company’s annual profits, he said, “for humanity.”
The Brunello Cucinelli website is unbelievably inspiring because it touches the whole Italian history of beauty, craftsmanship and philosophy. A civilized idea of business.
video courtesy by mrporter