Total Cashmere by Brunello Cucinelli. In the medieval village of Solomeo.

Posted on October 24, 2010 | , | 1 Comment
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Brunello Cucinelli

Total Cashmere

 

 

 

 

There is nothing better than total cashmere. Beautifully designed clothing, fine in texture, but also strong, light, and soft.

 

 

 

In the medieval village of Solomeo, Brunello Cucinelli launched a new entrepreneurial dimension  in 1985. “ To make work more humane and to put humans at its center”.

 

Cucinelli lives in a hilltop village called Solomeo that dates to the twelfth century and has a population of fewer than five hundred.Cucinelli  got his start, in the eighties, by making cashmere sweaters in bright colors.
Over the past thirty years,  his company has grown from a one-man operation to a business employing five hundred people. When you get to the Brunello Cucinelli website skip right by the intro and go straight to the section called Solomeo. The images and story of how Mr. Cucinelli bought and restored an old villa in Umbria for cashmere production are absolutely beautiful and inspiring. The project for the restoration and functional recovery of Solomeo was similar to the awakening of  “sleeping beauty”!

 

Cucinelli pays his employees a higher wage than the market rate, and he attempts to infuse pleasure into the process of making clothes. He also looks to do good for people not on his payroll, earmarking twenty per cent of the company’s annual profits, he said, “for humanity.”

 

The Brunello Cucinelli website is unbelievably inspiring because it touches the whole Italian history of beauty, craftsmanship and philosophy. A civilized idea of business.

 

Enjoy!

 

 

solomeo factory

 

cucinelli theatre

 

cucinelli_theatre_portraitsofelegance

 

cucinelli_cashmerebobbins_wallstreetjournal_portraitsofelegance

 


brunello_cucinelli_familia_portraitsofelegance


cucinelli_table_portraitsofelegance

 

brunello_cucinelli_adcampaign_portraitsofelegance

 

brunello_cashmere

 

cucinelli_logo_portraitsofelegance

 

solomeo_home_cucinelli_portraitsofelegance

 

 

source: www.brunellocucinelli.it

http://www.newyorker.com/

video courtesy by mrporter

 

Ele

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Comments

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Portraits of Elegance is an online creative space, founded by Eleanna Tabouri in 2009, that covers spheres such as fashion, art, design, architecture and travel. POE is dedicated to empower and inspire people around the world with fine daily life and to give you the opportunity to get even closer into the whirlwind of elegance. To get in touch with Eleanna, please email .

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